TEDxBrighton 2011
Antony Mayfield - Superskills: Three things to learn about working with the web
The Web gives us almost instant access to the sum of human knowledge and almost 2 billion people around the world. We are beginning to learn how to use it, but in the process we seem beset by information overload, distractions, trivia and deeper fears and doubts about what it means for society. This talk will offer some ways we can take charge of how we use the web to get everyday work done and at the same time explore the incredible potential of being connected
About Antony Mayfield
Antony Mayfield is a consultant, author and commentator on digital strategy, web culture, content, and reputation management.
He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.
He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by A&C Black/Bloomsbury. He has also written a number of e-books, the most well-known of which, “What is Social Media?” has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.
Antony is a committed advocate of spreading digital literacy - knowledge and skills about how to use the internet better - in businesses and in wider society. A Fellow of the Royal Society of Arts, he also serves a Trustee of Citizens Online, a UK charity which campaigns for internet access as a fundamental human right.
